6/7
Your 4.
Introducing the next channel - using the signifiers for easy viewer experience - due to being over and over 60’s audience.
The signifiers are used as a theme throughout the channel’s ident.
Your 4.
Documentaries on Your 4.
Experimenting with how I can integrate the shape of the logo into part of a TV campaign.
4/7
Your 4.
Using signifiers to help introduce the genre’s of program on this new channel. This helps give the channel a voice, an identity.3/7
D&AD Brief: To come up with a logo and a TV campaign for a new over 60’s channel that was introduced to the channel 4 portfolio.
Sting for new channel 4 channel, Your 4.
Logo Animation.2/7
5/7
1/7 final sting’s/adverts promoting and revealing the new channel. They all have a coherent style and together show the channel’s ‘voice’
Final Ident
showing how the logo, colour, signifiers and typography would be used throughout the identity of the channel
showing the signifiers used throughout the channel’s identity
